Free email lists for marketing must meet 7 rules

Do you know there are rules about sending Free email lists for marketing? The name is the CAN-SPAM Act, one of which regulates the issue of sending large amounts of email. All commercial messages defined as "all electronic messages that have the primary purpose for advertising or promotion of a product or service" must comply with these rules - including e-commerce that promotes content in e-commerce.

The existence of this rule is to give the recipient the right if they feel disturbed and want you to stop sending emails to them.
So what are the 7 rules of a free email list for marketing that you must follow?

1. Don't use fake information
This rule focuses on honesty. When you send an e-mail, it must be clear in the e-mail who sent the e-mail and where the reader can reply to the e-mail. There must be a person's name or the name of the company that sent the email.

2. Honest email subject
The subject you wrote must reflect the contents of the email. You may not make subjects such as "get a prize of 100 million" which is actually an email containing your new product just so people open your email. Initially, people will be interested, but after that, you will lose their trust.

3. Email identification as ads
To be honest, most emails that you send are advertisements. The point of this rule is that you must emphasize that email is an advertisement, but how you say this to the reader is up to you. Not that you have to add the phrase 'this is an ad' in your e-mail just to show that what you are sending is indeed an e-mail ad, use a more subtle method.
Actually, this doesn't really matter if you have pocketed permission from the contact you sent the email to. So you should not buy an email list.

4. Give address
In each email must contain the physical address of someone or the company that sent the email. This will show that your company is indeed credible.

5. There are options for unsubscribe
If your subscriber wants to be unsubscribed, they should be able to do it easily. You must add an unsubscribe option in each email. You can place it in the email footer in the form of a link. The unsubscribe process must not be too complicated.

6. Respect for unsubscribe decisions
If someone chooses to unsubscribe, you must respect that decision. and you have 10 business days to approve the unsubscribe. There must be no charge for unsubscribe, and you may not sell information about contacts who have unsubscribed to anyone.

7. Pay attention to the email service provider that you are using
This last rule clearly shows that even if you use the help of a third party to handle your company's e-mail marketing, you must keep abiding by the rules. Both companies that use services and those that provide email services marketing must be responsible. So make sure the service provider you use complies with this rule.

Actually, the rules above are not too heavy and have good goals. the rule warns that free email lists for marketing do not violate the recipient's email rights. So maybe when you intend to send an email again, you can pay attention to the rules above.